If you are interested in Agave, Tequila or Mescal, then you must watch this!

Before Man, the Plant is a seminar held this year in the Nouvelle Ballroom at the Hotel Monteleone in New Orleans on Saturday 23rd July at Tales of the Cocktail 2011. An amazing 3 hour session with some of the most influencial names in the Industry lead by Steve Olson with Ron Cooper, Tom Estes,David Grapshi, Misty Kalkofen, Dr Ivan Saldana Oyarzabal, David Suro and Phil Ward.

This has been Broken down in to 10 parts with each part dedicated to one or two speakers. Dim lights

 

What are the roles of the Mexican CRT and the CNIT?

 

The CNIT (Camara Nacional de la Industria Tequilera) or National
Chamber of the Industry of Tequila, is an organization based in
Guadalajara composed of industry members who are distillers and
producers of the plant and spirit of tequila.

The aim of the organization is to strengthen and develop the tequila
industry through working with other Mexican government agencies
to protect agricultural, industrial and commercial activities related to
tequila.

It was originally formed in1959 as the Regional Chamber of the Industry
of Tequila (later to become the National Chamber), lobbying for Tequila
to be recognized as an appellation.

Dim lights


TOMMY'S MARGARITA
INGREDIENTS:
-- 2 ounces 100 percent agave tequila
-- 1 1/2 ounces fresh squeezed lime juice
-- 3/4 ounce Agave syrup

INSTRUCTIONS: Combine all ingredients over ice in a large blender. Shake vigorously.
Pour into a half salt rimmed margarita or rocks glass.
Serves 1.


Tomas Estes is one of the most influential people in the tequila industry outside of the distillers themselves.  Tomas is one of two Tequila Ambassadors for the Mexican Government worldwide.   Just a few of his accolades include being recognized twice by the Mexican national tequila chamber with the title of ambassador to Europe of tequila and received a Life Time achievement award from “Theme” Magazine for his work with tequila in hospitality industry.   In 2008 Tomas was given the award of outstanding contribution to the bar and restaurant industry in the United Kingdom and was voted the 6th most influential person in the U.K.  Bar Trade by the readers of “Theme” Magazine.   

TomAmbTW














Tom receiving his ambassadorship in Mexico (Left to Right)
Sergio Laguna Legorreta, Francisco Soltero, Tomas Estes, Julio Bermejo




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